Social Media Executive
The Role
We are looking for a sharp, hands-on Social Media Executive to manage OBF’s social media presence across LinkedIn, Instagram, YouTube Shorts, X, and other relevant platforms.
What You’ll Do
The role includes planning and publishing posts, adapting articles, podcasts, interviews and events into platform-first content, writing captions and hooks, coordinating with design and video teams, tracking trends, maintaining the content calendar, and helping grow OBF’s audience and engagement.
What We’re Looking For
Strong understanding of social media platforms and their formats. Excellent caption and copywriting skills with the ability to turn complex ideas into simple, engaging posts. Comfortable with reels and short-form video formats. Basic analytics and performance tracking. Strong news sense and attention to detail. Interest in themes such as technology, climate, economy, governance, education, careers and global affairs. Experience with content calendars, AI tools, Canva or basic design and video workflows will be an advantage.
Preferred Experience
3–5 years in digital campaigns, social media management, or content production. Experience working with a media, think tank, policy, or purpose-driven organisation is a plus. A portfolio that demonstrates both creative range and analytical rigour. Purely execution-only or purely analytics-only backgrounds are NOT a fit
Life at OBF
One Big Future is a platform for leaders to share their vision for India’s tomorrow and the pathways to turn these possibilities into reality. It functions as connective tissue between long-term thinking and operational reality. Going beyond silos and short-term incentives, it links elite dialogue to practitioner learning and translates institutional conversations into public understanding.
How to Apply
Share your CV and 3–4 examples of campaigns or content you have conceptualised and executed, including any analytics or results where available.