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In this episode of One Big Podcast, Nikhil Chawla speaks to Avneet Singh Marwah, Director & CEO of Super Plastronics Pvt Ltd, about what it takes to build consumer electronics brands in India and take them to the world. Marwah traces the evolution of India’s television industry from CRTs and LCDs to today’s smart TVs, and explains how backward integration, product development and direct-to-consumer distribution have helped Indian manufacturers build affordable products and compete with global brands. He describes the impact of rising memory prices, the challenges of building deeper domestic supply chains, and shares his thoughts on what it really means to call a product “Made in India”.