In this episode of One Big Podcast, Nikhil Chawla speaks to Liberty Shoes’ Anupam Bansal about what it takes for an established Indian brand to remain relevant as consumers, competition and the market evolve. Drawing on Liberty’s journey across generations of Indian consumers, Bansal discusses why legacy alone is not enough, how younger consumers are changing expectations, and why Indian companies need to work harder to earn their place in an increasingly competitive market. The conversation explores the growing preference for newer brands, changing attitudes towards Indian products and the challenge of competing with international players. Bansal also discusses gaps in India’s footwear manufacturing and raw-material ecosystem, the role of AI in design and forecasting, and why he believes Indian consumers will increasingly become trend makers rather than trend followers.
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